We value people, health, quality, transparency and the planet.
family foundation
The Cleanest Lab was built on the foundation of a family creating solutions for their own, inspired by the opportunity to share Pure Beauty solutions with the world.
Pure Beauty
Welcome to the new age of beauty: Pure Beauty. Formulas backed by science designed for function.
Rooted in
Science
From a Place
of Love
Sustainable Solutions
We choose ingredients based on purpose, efficacy, safety and environmental impact, not fear or marketing trends.
fact over fear
- Saying yes to ingredients based on performance and safety, saying no to trends
- We ban more than 1,600 harmful ingredients
- Our 100% transparent ingredient panels disclose all fragrance allergens so you know exactly what you’re putting on your body
Adding Value
Our goal is to add pure moments to your daily life. Whether it's a moment of self-care, a confidence boost, a gift to a friend, a community. We hope you have peace of mind knowing you’re bringing non-toxic beauty into your home.
Let's do our part
True health encompasses our environments. We view sustainability as a necessity. We pledge to choose sustainable manufacturing processes, ingredients, and packaging components. We work diligently to minimize our carbon footprint and take care of our earth that has given us so much.
